IKEA Upcycles
We came up with this idea proactively for the CDs at Mother while on placement. We realised IKEA could help combat rising emissions created by people returning to the office by encouraging cycling. It allows IKEA customers to upgrade their bikes by upcycling IKEA furniture, particularly the bits and bobs accumulated while making your home WFH-friendly.
OOH will showcase some of the IKEA items that you can use to create your Upcycle.
We all know how hard it can be to find a safe place to leave your bike in a busy city, so IKEA will create bike stands from recycled materials so our new cyclists have a place to leave their Upcycle.
